Dr Fatemeh Mohamadi

Dr Fatemeh Mohamadi PhD, MA, BA (Hons), FdA, PGCert, FHEA

Lecturer in Marketing and Tourism; Programme Leader for MSc Strategic Tourism and Hospitality Management

Key details

Dr Fatemeh Mohamadi

Lecturer in Marketing and Tourism; Programme Leader for MSc Strategic Tourism and Hospitality Management

I am a lecturer in Marketing and Tourism and programme leader for the MSc in Strategic Tourism and Hospitality Management. I joined University of Greenwich in February 2023. Before joining the university, I was a visiting lecturer at University of Westminster, and a lecturer at Coventry University (CU London).

I received my Bachelor of Arts in Travel and Tourism from University of Westminster, and pursued my graduate studies at the same university, obtaining my Master’s degree in Tourism Management, during which my fascination with the psychology, sociology, and anthropology of tourism propelled me towards a doctoral research, also conducted at the same university. My Doctoral research, funded by the University of Westminster, makes a novel contribution to the literature around understanding tourists’ perceived images of nations and destinations, showcasing my interdisciplinary approach towards tourism research.

Marketing and advertising Tourism, hospitality and events

Responsibilities within the university
  • MSc Programme Leader
  • Lecturer

Awards
  • 2024 - Nominated: Dissertation, Research Project, or Thesis Supervisor of the Year Award – University of Greenwich
  • 2019 - PGCert Scholarship Award – University of Westminster
  • 2015 – PhD Studentship Award – University of Westminster

Recognition
  • Fellow of the Higher Education Academy
  • Mentor of the Advanced Higher Education Academy
  • Certified Facilitator, LEGO® SERIOUS PLAY® for Higher Education

Key projects

2015 – Doctoral Research funded by the University of Westminster

2019 – Research on "The Role of Journey Purpose in Road Traffic Injuries: A Bayesian Network Approach" supported by funds from FEDER (Fondo Europeo de Desarrollo Regional - Junta de Castilla y León).

Recent publications
  • Catalina. C.A, García-Herrero. S, Cabrerizo. E, Herrera. S, García-Pineda. S, Mohamadi. F, Mariscal. M.A. (2020) "Music Distraction Among Young Drivers: Analysis by Gender and Experience", Journal of Advanced Transportation, vol. 2020, Article ID 6039762, 12 pages. Https://doi.org/10.1155/2020/6039762
  • Febres. J.D, Mohamadi. F, Mariscal. Ma, Herrera. S, García-Herrero. S. (2019) "The Role of Journey Purpose in Road Traffic Injuries: A Bayesian Network Approach", Journal of Advanced Transportation, vol. 2019, Article ID 6031482, 10 pages. Https://doi.org/10.1155/2019/6031482

Presentations
  • Mohamadi, F. (2025). Sense of Humour and its Effects on Great Britain’s Destination Image. 8th International Conference on Tourism Research – JAMK University of Applied Science - Jyväskylä, Finland
  • Mohamadi, F. (2020). “Sense of Humour and its Effects on Great Britain’s Destination Image”. Debating boundaries in an interdisciplinary style - London Festival of Architecture. University of Westminster
  • Mohamadi, F. (2018). “British sense of humour and its effects on perceived national image of Great Britain in a tourism context”.  3rd TouRNet Tourism Research Network Symposium. Sheffield Hallam University